Zavara

Purchase Activation

Purchase Activation is our dedicated framework that helps your brand unlock search growth faster and get in front of the right customers.

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1. Simplification

Search engines prefer to show the simplest and easiest to use sites.

Modern day JavaScript applications have slowed down the experiences of many of our sites. Complex tracking, chatbots, fancy JavaScript and more all create hurdles for search engines. This complexity ends up creating barriers for our brand’s search performance.

Zavara works with you to simplify for your site. Through our technical experience we’ll work with your team to provide seamless and simple site experiences.

2. UX & Features

The path to scalable search growth requires scalable implementation.

This ensures reviewing the core features of revenue driving pages such as category, product, landing pages, resources and more to ensure these key pages are optimized. This involves reviews that not only improve individual pages, but span across design, UX and brand to improve page quality. This includes the analysis of elements such as product listings, reviews, filtering and more to enhance your customer journey.

This involves enhancements of key features of your templates, we help your brand unlock scalable search growth.

 

3. Content Enhancement

Our research has found that the site’s that perform the best have strong content enhancement.

Through our content enhancement initiatives, we’ll provide end to end implementation of additional content for your key pages. Our copywriting team will create the content that your core pages need to utilize in order to perform in the search engines.

  1. Improvements to key SEO elements (titles, H1)
  2. On-page category summaries
  3. Supporting category & product page text
  4. FAQs

Through these end-to-end copywriting initiatives you’ll strengthen the underlying foundations of your site.

4. Structured Data & Feeds

The future of the search results lies in structured data.

Throughout the past few years, Google has made aggressive changes to the search results. This includes making them much more visual and adding more commercial features to what your customers see. Nowadays, it’s extremely common to find elements such as reviews, comparison information, pricing and more directly in search.

Google’s new changes all have one common element: They’re powered by structured data. Google is making big pushes to ensure sites leverage structured data and products feeds in order to be eligible for newer and more conversion-driven search features.

Zavara ensures your brand is at the forefront of this movement. We review key components such as product feeds and structured data to ensure that you’re sending the best information to search engines at scale.